Spiro, Rosann L. William J. Stanton Gregory A. Rich

Management of a sales force - Boston McGraw-Hill 2003 - xxiii, 564 p. : ill., Col. ; 25 cm.

0072398876 (pbk)


Sales management--Sales force organization--Personal selling process--Evaluating sales performance--Directing sales --Force operations--Sales planning--FMS

658.81 / SPI