Kaden, Robert J.

Guerrilla marketing research marketing research techniques that can help any business make more money - London Kogan Page 2007 - xiv, 232 p. : ill. ; 23 cm.

Index Included.

0749445742 (pbk)


Marketing research
Small business-Management --Customer attitudes --Research objectives --Market research --Customer satisfaction --Research budget --Statistical techniques --FMS

658.83 / KAD