<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00607nam a22001457a 4500</leader>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0749445742 (pbk)</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.83</subfield>
    <subfield code="b">KAD</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Kaden, Robert J.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Guerrilla marketing research </subfield>
    <subfield code="b">marketing research techniques that can help any business make more money </subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London </subfield>
    <subfield code="b">Kogan Page </subfield>
    <subfield code="c">2007</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xiv, 232 p.</subfield>
    <subfield code="b">: ill.</subfield>
    <subfield code="c">; 23 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Index Included. </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing research </subfield>
    <subfield code="a">Small business-Management </subfield>
    <subfield code="v">Customer attitudes </subfield>
    <subfield code="v">Research objectives </subfield>
    <subfield code="v">Market research </subfield>
    <subfield code="v">Customer satisfaction </subfield>
    <subfield code="v">Research budget </subfield>
    <subfield code="v">Statistical techniques </subfield>
    <subfield code="v">FMS </subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">IMC</subfield>
    <subfield code="b">IMC</subfield>
    <subfield code="d">2012-08-16</subfield>
    <subfield code="e">Purchased: Pak Book Corporation</subfield>
    <subfield code="g">350.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.83 KAD</subfield>
    <subfield code="p">5493</subfield>
    <subfield code="r">2012-08-16 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2019-02-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">4176</subfield>
    <subfield code="d">4176</subfield>
  </datafield>
</record>
