TY  - BOOK
AU  - Kaden, Robert J.
TI  - Guerrilla marketing research : marketing research techniques that can help any business make more money 
SN  - 0749445742 (pbk)
U1  - 658.83 
PY  - 2007///
CY  - London 
PB  - Kogan Page 
KW  - Marketing research
KW  - Small business-Management
KW  - Customer attitudes
KW  - Research objectives
KW  - Market research
KW  - Customer satisfaction
KW  - Research budget
KW  - Statistical techniques
KW  - FMS
N1  - Index Included.
ER  -