Kotler, Philip  Johan Bowen  James Makens <br/><br/>
Marketing for hospitality and tourism  

 - New Delhi  Pearson Education  1996 
 - 909 p.   : ill.  ; 25 cm. 
<br/><br/><label>ISBN: </label>8129705095 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Service industries-Marketing<br/>Hospitality industry<br/>Tourism--Tourism marketing--Strategic planning--Marketing environment--Consumer behavior--Market segmentation--Internal marketing--Pricing products--Distribution channels--Professional sales--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT