00638cam a22001454a 4500 8129705095 (pbk) 658.8 KOT Kotler, Philip Johan Bowen James Makens Marketing for hospitality and tourism New Delhi Pearson Education 1996 909 p. : ill. ; 25 cm. Marketing Service industries-Marketing Hospitality industry Tourism Tourism marketing Strategic planning Marketing environment Consumer behavior Market segmentation Internal marketing Pricing products Distribution channels Professional sales FMS BK 0 0 0 0 IMC IMC 2012-08-16 Purchased 495.00 0 658.8 KOT 5155 2012-08-16 00:00:00 1 2019-02-21 BK 0 0 0 0 IMC IMC 2012-09-13 Purchased 495.00 0 658.8 KOT 5154 2012-09-13 00:00:00 2 2019-02-21 BK 4177 4177