Marketing for hospitality and tourism
Kotler, Philip Johan Bowen James Makens
creator
text
New Delhi
Pearson Education
1996
monographic
909 p. : ill. ; 25 cm.
Marketing Service industries-Marketing Hospitality industry Tourism
Tourism marketing
Strategic planning
Marketing environment
Consumer behavior
Market segmentation
Internal marketing
Pricing products
Distribution channels
Professional sales
FMS
658.8 KOT
8129705095 (pbk)