TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing for hospitality and tourism 
SN  - 8129705095 (pbk)
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Service industries-Marketing
KW  - Hospitality industry
KW  - Tourism
KW  - Tourism marketing
KW  - Strategic planning
KW  - Marketing environment
KW  - Consumer behavior
KW  - Market segmentation
KW  - Internal marketing
KW  - Pricing products
KW  - Distribution channels
KW  - Professional sales
KW  - FMS
ER  -