00870cam a22001574a 4500020002100000082001500021100004600036245004300082260003900125300003000164650026400194942000700458952011600465952011600581999001500697  a8129705095 (pbk)00a658.8bKOT1 aKotler, PhilipaJohan BowenaJames Makens10aMarketing for hospitality and tourism   aNew DelhibPearson Educationc1996  a909 p. b: ill.c; 25 cm. 0aMarketing aService industries-MarketingaHospitality industryaTourismvTourism marketingvStrategic planningvMarketing environmentvConsumer behaviorvMarket segmentationvInternal marketingvPricing productsvDistribution channelsvProfessional salesvFMS  cBK  00104070aIMCbIMCd2012-08-16ePurchasedg495.00l0o658.8 KOTp5155r2012-08-16 00:00:00t1w2019-02-21yBK  00104070aIMCbIMCd2012-09-13ePurchasedg495.00l0o658.8 KOTp5154r2012-09-13 00:00:00t2w2019-02-21yBK  c4177d4177