Chaston, Ian  <br/><br/>
Knowledge-Based marketing   the twenty-first century competitive edge  

 - New Delhi   Response Books   2004 
 - xi, 274 p.  : ill.  ; 24 cm. 
<br/><br/> Included Index .  
<br/><br/><label>ISBN: </label>817829396 X (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research  <br/>Market research-methodology --Construction knowledge plans --Knowledge-based positioning --Customer relationships --Product knowledge --E-commerce --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.83  / CHA