TY  - BOOK
AU  - Chaston, Ian 
TI  - Knowledge-Based marketing : the twenty-first century competitive edge 
SN  - 817829396 X (pbk)
U1  - 658.83 
PY  - 2004///
CY  - New Delhi 
PB  - Response Books 
KW  - Marketing research
KW  - Market research-methodology
KW  - Construction knowledge plans
KW  - Knowledge-based positioning
KW  - Customer relationships
KW  - Product knowledge
KW  - E-commerce
KW  - FMS
N1  - Included Index .
ER  -