Cooper, Donald R.  Pamela S. Schindler  <br/><br/>
Marketing research   concepts and cases  

 - New Delhi   Tata McGraw-Hill   2006 
 - xxii, 771 p.  : ill.  ; 24 cm. 
<br/><br/> Index Included.  
<br/><br/><label>ISBN: </label>0070600910 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research <br/>Marketing research-Methodology --Marketing research process --Research design --Surveys and interviews --Marketing goals --Marketing strategy --Marketing tactics --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.83  / COO