TY  - BOOK
AU  - Cooper, Donald R.
TI  - Marketing research : concepts and cases 
SN  - 0070600910 (pbk)
U1  - 658.83 
PY  - 2006///
CY  - New Delhi 
PB  - Tata McGraw-Hill 
KW  - Marketing research
KW  - Marketing research-Methodology
KW  - Marketing research process
KW  - Research design
KW  - Surveys and interviews
KW  - Marketing goals
KW  - Marketing strategy
KW  - Marketing tactics
KW  - FMS
N1  - Index Included.
ER  -