00740nam a22001577a 4500020002100000082001600021100004400037245004500081260004000126300003500166500002100201650019400222942000700416952014400423999001500567  a0070600910 (pbk)  a658.83bCOO  aCooper, Donald R.aPamela S. Schindler   aMarketing research bconcepts and cases   aNew Delhi bTata McGraw-Hill c2006  axxii, 771 p.b: ill.c; 24 cm.  aIndex Included.   aMarketing research aMarketing research-Methodology vMarketing research process vResearch design vSurveys and interviews vMarketing goals vMarketing strategy vMarketing tactics vFMS   cBK  00104070aIMCbIMCd2012-08-16ePurchased: Progressive Internationalg802.95l0o658.83 COOp5282r2012-08-16 00:00:00t1w2019-02-21yBK  c4179d4179