Sengupta, Subroto  <br/><br/>
Brand positioning   strategies for competitive advantage  

 - New Delhi   Tata McGraw-Hill   2006 
 - xiv, 297 p.  : ill.  ; 23 cm. 
<br/><br/> Index Included.  
<br/><br/><label>ISBN: </label>0070581592 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products <br/>Marketing-Management --Brand positioning --Brand attributes --Product features --Brand loyalty pyramid --Brand personality --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN