00568nam a22001577a 4500 0070581592 (pbk) 658.827 SEN Sengupta, Subroto Brand positioning strategies for competitive advantage New Delhi Tata McGraw-Hill 2006 xiv, 297 p. : ill. ; 23 cm. Index Included. Brand name products Marketing-Management Brand positioning Brand attributes Product features Brand loyalty pyramid Brand personality FMS BK 0 0 0 0 IMC IMC 2012-08-16 Purchased: Saeed Book Bank 396.00 0 658.827 SEN 6339 2012-08-16 00:00:00 1 2019-02-21 BK 4180 4180