TY  - BOOK
AU  - Sengupta, Subroto 
TI  - Brand positioning : strategies for competitive advantage 
SN  - 0070581592 (pbk)
U1  - 658.827 
PY  - 2006///
CY  - New Delhi 
PB  - Tata McGraw-Hill 
KW  - Brand name products
KW  - Marketing-Management
KW  - Brand positioning
KW  - Brand attributes
KW  - Product features
KW  - Brand loyalty pyramid
KW  - Brand personality
KW  - FMS
N1  - Index Included.
ER  -