Vanauken, Brad <br/><br/>
The brand management checklist   proven tools & techniques for creating winning brands  

 - London   Kogan Page   2004 
 - xv, 316 p.  : ill.  ; 24 cm. 
<br/><br/> Index Included.  
<br/><br/><label>ISBN: </label>0749443588 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Management <br/>Brand name products-Marketing-Management  --Brand management process --Brand design --Brand advertising --Integrated brand marketing --Global branding --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.827  / VAN