00551nam a22001217a 4500020002100000082001700021100001900038245009200057260003100149300003300180500002100213650019500234  a0749443588 (pbk)  a658.827bVAN  aVanauken, Brad  aThe brand management checklist bproven tools & techniques for creating winning brands   aLondon bKogan Page c2004  axv, 316 p.b: ill.c; 24 cm.  aIndex Included.   aBrand name products-Management aBrand name products-Marketing-Management  vBrand management process vBrand design vBrand advertising vIntegrated brand marketing vGlobal branding vFMS