00597nam a22001457a 4500 0749443588 (pbk) 658.827 VAN Vanauken, Brad The brand management checklist proven tools & techniques for creating winning brands London Kogan Page 2004 xv, 316 p. : ill. ; 24 cm. Index Included. Brand name products-Management Brand name products-Marketing-Management Brand management process Brand design Brand advertising Integrated brand marketing Global branding FMS BK 0 0 0 0 IMC IMC 2012-08-16 Purchased: Saeed Book Bank 747.00 0 658.827 VAN 6340 2012-08-16 00:00:00 1 2019-02-21 BK 4181 4181