TY  - BOOK
AU  - Vanauken, Brad
TI  - The brand management checklist : proven tools & techniques for creating winning brands 
SN  - 0749443588 (pbk)
U1  - 658.827 
PY  - 2004///
CY  - London 
PB  - Kogan Page 
KW  - Brand name products-Management
KW  - Brand name products-Marketing-Management
KW  - Brand management process
KW  - Brand design
KW  - Brand advertising
KW  - Integrated brand marketing
KW  - Global branding
KW  - FMS
N1  - Index Included.
ER  -