Gad, Thomas  <br/><br/>
4-D branding   cracking the corporate code of the network economy   

 - New Delhi   Pearson Education   2001 
 - 183 p.  : ill.  ; 23 cm. 
<br/><br/> Index Included.  
<br/><br/><label>ISBN: </label>8178084384 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products <br/>Product management --Corporate image --Trade mark --Network economy --Brand mind space --Product marketing --Brand code --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.827  / GAD