00493nam a22001217a 4500020002000000082001800020100001700038245007200055260004100127300002900168500002100197650015300218  a8178084384 (hb)  a658.827bGAD   aGad, Thomas   a4-D branding bcracking the corporate code of the network economy    aNew Delhi bPearson Education c2001  a183 p.b: ill.c; 23 cm.  aIndex Included.   aBrand name products aProduct management vCorporate image vTrade mark vNetwork economy vBrand mind space vProduct marketing vBrand code vFMS