TY  - BOOK
AU  - Gad, Thomas 
TI  - 4-D branding : cracking the corporate code of the network economy  
SN  - 8178084384 (hb)
U1  - 658.827 
PY  - 2001///
CY  - New Delhi 
PB  - Pearson Education 
KW  - Brand name products
KW  - Product management
KW  - Corporate image
KW  - Trade mark
KW  - Network economy
KW  - Brand mind space
KW  - Product marketing
KW  - Brand code
KW  - FMS
N1  - Index Included.
ER  -