Cateora, Philip R.  John L. Graham <br/><br/>
International marketing 

 - New Delhi  Tata McGraw-Hill  2005 
 - xxxiii, 697 p.  : ill.  ; 28 cm. 
<br/><br/><label>ISBN: </label>0070598797 (pbk) 978007059799 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Export marketing<br/>International business enterprises--Global marketing--Marketing research--Marketing strategies--Supplementary material--Marketing management--Global perspective--FMS
<br/><br/><label>Dewey Class. No.: </label>658.84  / CAT