TY  - BOOK
AU  - Cateora, Philip R.
TI  - International marketing
SN  - 0070598797 (pbk)
U1  - 658.84 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Export marketing
KW  - International business enterprises
KW  - Global marketing
KW  - Marketing research
KW  - Marketing strategies
KW  - Supplementary material
KW  - Marketing management
KW  - Global perspective
KW  - FMS
ER  -