Schiffman, Leon G.  Joseph Wisenblit  S. Ramesh Kumar <br/><br/>
Consumer behavior 

 - Malaysia  Pearson  2020 
 - xxx, 670p.  : ill.  ; 25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789673498420(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Marketing research--Consumer perception--social marketing--Consumer motivation --Marketing segmentation --FMS
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH