TY  - BOOK
AU  - Schiffman,Leon G.
TI  - Consumer behavior
SN  - 9789673498420(pbk)
U1  - 658.8342 
PY  - 2020///
CY  - Malaysia
PB  - Pearson
KW  - Consumer behavior
KW  - Marketing research
KW  - Consumer perception
KW  - social marketing
KW  - Consumer motivation
KW  - Marketing segmentation
KW  - FMS
N1  - Includes bibliographical references and index
ER  -