00553nam a22001217a 4500020002400000082001700024100003300041245006600074260003000140300004300170500005100213650016700264  a9781138498259 (pbk)  a658.812bBUT  aButtle, FrancisaStan Maklan  aCustomer relationship managementb: Concepts and technologies  aAbingdonbRoutledgec2019  axxiii, 444 p.b: ill., Col.,c; 25 cm.  aIncludes bibliographical references and index.  aManagementaData processingvDatabase marketing implementationvCustomer relationsvDatabase marketingvRelationship marketingvMarketing channelsvCRMvFMSvRSBM