00625nam a22001577a 4500 0 0 0 0 GGL GGL 2022-02-16 Allied books 12218.07 0 658.812 BUT 80367 2022-02-16 00:00:00 1 BK 41864 41864 9781138498259 (pbk) 658.812 BUT Buttle, Francis Stan Maklan Customer relationship management : Concepts and technologies Abingdon Routledge 2019 xxiii, 444 p. : ill., Col., ; 25 cm. Includes bibliographical references and index. Management Data processing Database marketing implementation Customer relations Database marketing Relationship marketing Marketing channels CRM FMS RSBM BK