00531nam a22001217a 4500020002000000082001700020100002200037245007500059260003800134300004200172500002100214650017400235  a0273650351 (hb)  a658.827bDRA  aDrawbaugh, Kevin   aBrands in the balance bmeeting the challenges to commercial identity   aLondon bPearson Education c2001  aviii, 278 p.b: ill. (col.)c; 24 cm.  aIndex Included.   aBrand name products-Management aProduct management vTrademarks vGlobal brand vBrand family vBrand portfolio vBrand trademarks vBrand valuation vMega-Brand vFMS