00577nam a22001457a 4500 0273650351 (hb) 658.827 DRA Drawbaugh, Kevin Brands in the balance meeting the challenges to commercial identity London Pearson Education 2001 viii, 278 p. : ill. (col.) ; 24 cm. Index Included. Brand name products-Management Product management Trademarks Global brand Brand family Brand portfolio Brand trademarks Brand valuation Mega-Brand FMS BK 0 0 0 0 IMC IMC 2012-08-16 Purchased: Progressive International 4242.00 0 658.827 DRA 5266 2012-08-16 00:00:00 1 2019-02-21 BK 4187 4187