TY  - BOOK
AU  - Drawbaugh, Kevin 
TI  - Brands in the balance : meeting the challenges to commercial identity 
SN  - 0273650351 (hb)
U1  - 658.827 
PY  - 2001///
CY  - London 
PB  - Pearson Education 
KW  - Brand name products-Management
KW  - Product management
KW  - Trademarks
KW  - Global brand
KW  - Brand family
KW  - Brand portfolio
KW  - Brand trademarks
KW  - Brand valuation
KW  - Mega-Brand
KW  - FMS
N1  - Index Included.
ER  -