TY - BOOK AU - Thomke, Stefan TI - Managing product and service development: text and cases SN - 007110755X (pbk) U1 - 658.5 PY - 2007/// CY - Boston PB - McGraw-Hill KW - Product management KW - Development process design KW - Managing development networks KW - Developing products on internet KW - Innovators KW - Prototyping KW - FMS ER -