TY  - BOOK
AU  - Burns, Alvin C.
TI  - Marketing research
SN  - 9789332584679 (pbk)
U1  - 658.83 
PY  - 2018///
CY  - India
PB  - Pearson
KW  - Marketing
KW  - Research Marketing
KW  - Qualitative Research
KW  - Data Quality
KW  - Research design
KW  - Data analysis
KW  - Test
KW  - FMS
N1  - Includes Appendix & Index
ER  -