Kotler, Philip Milton Kotler

Market your way to growth : 8 ways to win - Hoboken Wiley 2013 - xi, 212 p. : ill. ; 24 cm.

Includes notes and index.

9781118496404 (pbk)


Management Sciences
Business marketing --developing powerful brand --international expansion--Social responsibility --eight ways win--Market share --New product --FMS--RSBM

658.812 / KOT