Kardes, Frank R.  Thomas W. Cline  Maria L. Cronley <br/><br/>
Consumer behavior:  Science and practice 

 - India  South-Western Thomson Learning  2011 
 - xx, 459 p.  : ill.   ; 28 cm. 
<br/><br/><label>ISBN: </label>9788131516829 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Consumer research--Consumer decision making--Consumer motivation--Environmental influences--Influencing consumer behavior--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KAR