00496nam a22001097a 4500020002400000082001800024100005600042245004500098260004800143300003400191650016100225  a9788131516829 (pbk)  a658.8342bKAR  aKardes, Frank R.aThomas W. ClineaMaria L. Cronley  aConsumer behavior:bScience and practice  aIndiabSouth-Western Thomson Learningc2011  axx, 459 p.b: ill. c; 28 cm.  aConsumer behavioraMarketingvConsumer researchvConsumer decision makingvConsumer motivationvEnvironmental influencesvInfluencing consumer behaviorvFMS