TY  - BOOK
AU  - Kardes, Frank R.
TI  - Consumer behavior: Science and practice
SN  - 9788131516829 (pbk)
U1  - 658.8342 
PY  - 2011///
CY  - India
PB  - South-Western Thomson Learning
KW  - Consumer behavior
KW  - Marketing
KW  - Consumer research
KW  - Consumer decision making
KW  - Consumer motivation
KW  - Environmental influences
KW  - Influencing consumer behavior
KW  - FMS
ER  -