TY  - BOOK
AU  - Doodle, Isobel 
TI  - Strategic marketing decisions in global markets 
SN  - 184480142 X (pbk)
U1  - 658.802 
PY  - 2005///
CY  - Australia 
PB  - Thomson 
KW  - Marketing-Management
KW  - Market segmentation-Management
KW  - Strategic marketing
KW  - Decision making
KW  - Dynamic marketing
KW  - Global market
KW  - Marketing performance
KW  - FMS
N1  - Index Included.
ER  -