TY  - BOOK
AU  - Reedy, Joel
TI  - Electronic marketing: integrating electronic resources into the marketing process
SN  - 0324175957 (pbk)
U1  - 658.872 
PY  - 2004///
CY  - Australia
PB  - Thomson
KW  - Telemarketing
KW  - Internet marketing
KW  - Electronic marketing
KW  - Marketing implementation
KW  - Electronic marketing resources
KW  - E-Commerce strategy
KW  - Data management
KW  - Customer communications
KW  - FMS
ER  -