00603cam a22001094a 4500020002100000082001700021100003500038245006500073260003900138300003500177650028100212  a8178295059 (pbk)00a658.818bMEN1 aMentzer, John T.aMark A. Moon10aSales forecasting management ba demand management approach   aNew DelhibSage Publicationsc2005  axv, 347 p. b: ill. c; 23 cm. 0aSales forecastingaSales forecasting-ManagementvQualitative sales forecastingvSales forecasting functionvSales forecasting accuracyvSales forecasting processvSales forecasting systemsvPerformance measurementaSales managementvRegression analysisvBenchmark studiesvFMS