a demand management approach Mentzer, John T. Mark A. Moon creator text New Delhi Sage Publications 2005 monographic xv, 347 p. : ill. ; 23 cm. Sales forecasting Sales forecasting-Management Sales management Qualitative sales forecasting Sales forecasting function Sales forecasting accuracy Sales forecasting process Sales forecasting systems Performance measurement Regression analysis Benchmark studies FMS 658.818 MEN 8178295059 (pbk)