TY  - BOOK
AU  - Mentzer,John T.
TI  - Sales forecasting management : a demand management approach 
SN  - 8178295059 (pbk)
U1  - 658.818 
PY  - 2005///
CY  - New Delhi
PB  - Sage Publications
KW  - Sales forecasting
KW  - Sales forecasting-Management
KW  - Qualitative sales forecasting
KW  - Sales forecasting function
KW  - Sales forecasting accuracy
KW  - Sales forecasting process
KW  - Sales forecasting systems
KW  - Performance measurement
KW  - Sales management
KW  - Regression analysis
KW  - Benchmark studies
KW  - FMS
ER  -