TY  - BOOK
AU  - Morris,Michael H.
TI  - Business-to-business marketing: a strategic approach
SN  - 0803959648 (hb)
U1  - 658.84 
PY  - 2001///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Industrial marketing
KW  - Customer's purchasing operation
KW  - Buying decisions
KW  - Customer relationships
KW  - Research and intelligence
KW  - Industrial marketer
KW  - FMS
N1  - Include index
ER  -