TY  - BOOK
AU  - Lewis, Keith
TI  - Introduction to international marketing: a guide to going global
SN  - 8124202974 (pbk)
U1  - 658.848 
PY  - 2003///
CY  - New Delhi
PB  - Crest Publishing House
KW  - International marketing
KW  - Route to market
KW  - World trade infrastructure
KW  - Desk research resource
KW  - Planning
KW  - Marketing communications
KW  - International logistics
KW  - FMS
ER  -