Hollensen, Svend <br/><br/>
Global marketing  a decision-oriented approach 

 - Delhi  Dorling Kindersley (India) Pvt. Ltd.  2004 
 - xxxviii, 717 p.  : ill.,  ; 26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131711958 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Political economics--International market--Promotion strategies--Marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>657  / HOL