TY  - BOOK
AU  - Hollensen, Svend
TI  - Global marketing: a decision-oriented approach
SN  - 9788131711958 (pbk)
U1  - 657 
PY  - 2004///
CY  - Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - Management
KW  - Political economics
KW  - International market
KW  - Promotion strategies
KW  - Marketing
KW  - FMS
N1  - Includes index
ER  -