Stone, Merlin  Neil Woodcock  Liz Machtynger <br/><br/>
Handbook of customer relationship marketing 

 - New Delhi  Crest Publishing House  2004 
 - xii, 228 p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>8124204306 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Marketing management<br/>Customer relationship marketing--Relationship marketing--Customer management--Quality impact--Market research--Customer retention--Integrating CRM strategies--CRM technology--CRM programme planning--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / STO