TY  - BOOK
AU  - Stone, Merlin
TI  - Handbook of customer relationship marketing
SN  - 8124204306 (hb)
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Crest Publishing House
KW  - Marketing
KW  - Marketing management
KW  - Customer relationship marketing
KW  - Relationship marketing
KW  - Customer management
KW  - Quality impact
KW  - Market research
KW  - Customer retention
KW  - Integrating CRM strategies
KW  - CRM technology
KW  - CRM programme planning
KW  - FMS
ER  -